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HOW WE THINK / CONCEPT WORK

IDEAS BEFORE
THE BUDGET.

See how we think before you hire us. Every concept starts from a business problem.

CREATIVES / MONEY BACK

Same 10,000 EGP, 18 more paid orders.

A worked example with round numbers: 10,000 EGP of TikTok and Meta ads brought 100 orders, and 62 were delivered and paid. After fixing what happens after the click and moving the budget to the ads that sell, the same spend brings 80 paid orders.

CONCEPT WORK, NOT CLIENT RESULTS.WHY IT SELLS ↓

THE PIECES

ONE IDEA,
THREE PIECES.

A returns problem, taken from the hook to the page to the script. Concept work made by BRANDBIT to show how we build. It is not a client campaign and no numbers are attached to it.

Concept ad frame: Your parcel came back?
The ad frameThe first two seconds have to name the problem the buyer already has. Nothing here is decoration: the hook, the delivery day, one button.
Concept landing page on a phone
The page it opensThe same sentence the ad used, at the top of the page. Three fields, and the line about the confirmation call, so nobody is surprised at the door.
Concept hook script with timings
The script behind itWritten before anyone films. Second by second, what is said and what the camera is on, so the edit is not decided on the day.

BEHIND THE IDEA

WHY IT
SELLS.

01 / The business problem +

The ads dashboard said each purchase cost 100 EGP. Counting only the orders that were delivered and paid, each one cost 161 EGP, and most budgets lose their money in that gap.

02 / The creative idea +

Every week the budget follows one number, the cost of a delivered order, and the confirmation call and the product page get fixed first. At 80 paid orders that number drops to 125 EGP, 22% lower on the same budget.

03 / Where it helps sales +

The figures are a worked example for stores, clinics, restaurants and coaches on TikTok or Meta. Your own numbers come out of the diagnosis.

YOUR BRAND,
SEEN AND CHOSEN. →
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