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INSIGHTS

Growth notes,
no fluff.

Practical things you can use this week, written for brands selling in Egypt.

INSIGHTS / CASH ON DELIVERYWhy COD orders get returnedWhere cash-on-delivery orders get lost, and seven fixes to try before you raise your ad budget.INSIGHTS / MEASUREMENTMeasure ads by delivered ordersA weekly method: tag every order, follow it to delivery, and judge TikTok and Meta campaigns on what a real sale costs.INSIGHTS / NUMBERSWhat is a good ROAS in EgyptFor cash-on-delivery stores in Egypt, a good platform ROAS averages around 6 to 8. Here is the break-even formula and how to check your own number.INSIGHTS / HIRINGHow to choose a marketing agency in EgyptTen questions to ask a digital marketing agency in Egypt before you pay, and the answers that should worry you.INSIGHTS / CALENDAREgypt marketing calendar 2027The 2027 dates that move sales in Egypt (Ramadan, Eid, Mother's Day, Sham El-Nessim, back to school, White Friday) and when to prepare ads for each.INSIGHTS / WHATSAPPWhatsApp order confirmation messagesReady-to-use WhatsApp messages to confirm cash-on-delivery orders in Egypt, in Egyptian Arabic and English, and the rules to send them.INSIGHTS / CLINICSAds for clinics in EgyptHow clinics in Egypt can run Meta ads within the health ad rules, and turn messages into bookings that actually show up.INSIGHTS / HIRING AN AGENCYWhat a marketing agency costs in EgyptHow marketing agencies in Egypt charge (monthly retainer, share of ad spend, per project), what drives the price, what should be included, and the questions to ask before you sign.INSIGHTS / RESTAURANTSMarketing for restaurants in EgyptHow a restaurant or café in Egypt gets more orders and tables from Instagram, TikTok and Meta ads: own-channel orders vs delivery apps, geo-targeting, WhatsApp ordering, and what to measure.INSIGHTS / REAL ESTATEReal estate ads in EgyptHow real-estate developers and brokers in Egypt get qualified leads from Meta and TikTok: lead forms vs WhatsApp, qualifying questions, speed to lead, and judging campaigns on site visits and reservations.INSIGHTS / ENTERING EGYPTLaunching a Gulf brand in EgyptWhat Saudi, Emirati and other Gulf brands should change before advertising in Egypt: pricing in EGP, cash on delivery, delivery expectations, Egyptian-dialect creative, WhatsApp, TikTok, and how to measure the launch.INSIGHTS / TIKTOKHow to run TikTok ads in EgyptA practical order of operations for running TikTok ads in Egypt: what to film, how to structure the account, what to measure with cash on delivery, and when to scale.INSIGHTS / DIAGNOSISWhy my ads stopped workingYour ads were working and now they are not. A diagnosis order for Meta and TikTok in Egypt: what to check first, what to ignore, and what to change.INSIGHTS / BUDGETHow much to start with on adsThere is no universal starting budget. How to work out yours from your own numbers, what a first month should buy you, and the mistakes that waste a small budget.

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