Volume versus quality
A lead form with only a name and a phone number fills fast and calls back rarely. Add two or three qualifying questions (budget range, payment plan, when they plan to buy) and you get fewer leads that are worth the call. On Meta, that is the difference between an instant form and a form with questions; on TikTok, it is the difference between a video that promises a dream and one that states the price and the location.
Speed to lead
A real-estate lead is hottest in the first minutes. Route every lead to a sales person on WhatsApp the moment it arrives, with the project name and the answer to the qualifying questions already in the message. A lead called the next morning is a lead that already spoke to someone else.
Six rules for real-estate campaigns
- State the price range in the ad
It filters out people who cannot buy and saves the sales team hours. Vague ads bring vague leads.
- Say the location the way people search for it
New Cairo, Sheikh Zayed, the North Coast: the area name is the first thing a buyer checks.
- Ask one hard question
Payment plan or budget range. The answer sorts leads before anyone picks up the phone.
- Call within minutes, on WhatsApp first
A message, then a call. Log the time between the lead and the first contact and make it the sales team’s number.
- Judge campaigns on site visits, not leads
Cost per lead is the platform’s number; cost per site visit and per reservation is yours. Only the second one pays salaries.
- Retarget people who visited the page
Most buyers look several times before they call. A second ad with the payment plan often does what the first one could not.
Where to start
Add one qualifying question to every form, route leads to WhatsApp instantly, and put site visits next to each campaign in one sheet. Scale the campaigns that bring visits.